Compass Dogs is eleven years of pack walking in the Santa Monica Mountains — 53,761 dog-walks for 131 clients — now growing into a platform where walkers and dog parents share in what they help build.
Most pet platforms start with an app and hope for data. We started with the work — eleven years of it — and kept the records.
The full history was reconstructed from primary records — notes, payroll emails, spreadsheets, invoices — into daily records, then rebuilt byte-for-byte from those records. Same database, twice, two independent paths.
TRAIL is the heartbeat of the network — earned by participation, never sold. Walkers earn it for every walk and every dog in their pack. Dog parents earn it every time their dog hits the trail. It cannot be bought on this platform; it can only be earned on it.
TRAIL goes to the people who show up — walkers and dog parents alike, walk after walk. It isn't for sale here; it exists because the walks happened.
As the network grows, so does what TRAIL represents — a record of contribution held by the people who were there. Every walk counts, and the counts are on the record.
Minted on the MMX network, with live pricing from the open liquidity pool. Every token traces to a walk that happened.
Surfer, builder, canine sherpa. Learned the trade walking for one of LA's legendary pack operations — 4,574 walks under a mentor's banner — then founded Compass Dogs in 2018 and walked 49,187 more under his own. He kept records of all of it, and the record became the company.
The story the data tells, in six chapters.
First walk: January 29. Four years walking for one of the great LA pack companies, learning from the best — 4,574 walks, half rates, full education.
Started independent with his mentor's blessing. First FreshBooks invoice June 14. Volume tripled within the year.
7,610 dog-walks in a single year — a full trail-crew career ×1.66, at full rates, through a pandemic.
First programmatic billing: a real database, Stripe payments, Twilio notifications — built in-house, billing real clients from day one.
The entire decade reconstructed and verified — records, dogs, eras, billing. The archive becomes the database; the database becomes the truth layer.
The platform opens to more walkers and their packs — each building their own record, earning as they go. The story continues.
Walkers, dog parents, and the packs between them — everyone who walks earns.
compassdogs@gmail.com